How to Demystify the Media
I recently gave a presentation to a group of entrepreneurs on how to figure out the jungle that is the faster evolving media ecosystem. The first part of the presentation pulls together some interesting statistics that shows what people do (a lot of TV) and don’t do (the larger population is not that engaged in the social aspect of social media). It serves as a reminder that not only is the media ecosystem large, varied and complex, but so are the audiences we are trying to reach. I’ve posted it at Slideshare (below) but email me if you would like a copy.
Demystifying the Media
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