Are TVs the next great PR and marketing platform?
Probably. And it’s not 1950. We’re talking about Connected TVs.
According to Parks Associates, 33% of US households with broadband are interested in connected set top boxes. Later this year, awareness and interest may continue growing as connected TVs, no set top box needed, are launched (connect the TV to the router and start using those widgets, streaming video etc).
What’s interesting is that Gen Y, the up and coming generation of information consumers, are interested in the social media features – chat and recommendations both faired well in their interest. This may go up if, as the new connected TVs are rolled out, these types of widgets are well executed.
What this all means is that instead of Web video and social media killing TV, TV stands to continue to be major means of communicating with major audiences. As often happens, changes in the media ecosystem tend to be an evolution and not a revolution. Communicate with people through TV will not die away but will evolve.
