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How to Demystify the Media

March 27, 2009 in 62, Digital Media Marketing & PR, Marketing, PR and Social Media, Media Measurement, Roundtables and Presentations

I recently gave a presentation to a group of entrepreneurs on how to figure out the jungle that is the faster evolving media ecosystem.  The first part of the presentation pulls together some interesting statistics that shows what people do (a lot of TV) and don’t do (the larger population is not that engaged in [...]

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Are TVs the next great PR and marketing platform?

March 26, 2009 in Communications and Media, Connected TV, Connected TV, Digital Media Marketing & PR, Video Viewing Measurement, Web Video

Probably.  And it’s not 1950.  We’re talking about Connected TVs.
According to Parks Associates, 33% of US households with broadband are interested in  connected set top boxes.  Later this year, awareness and interest may continue growing as connected TVs, no set top box needed, are launched (connect the TV to the router and start using those [...]

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Can a Wii and Lionsgate Video Deal Change the Market?

March 15, 2009 in Connected TV, Connected TV

Variety is reporting that Wii is in talks to start a video streaming service, according to an interview with Curt Mavis, persident of digital media for Lionsgate.   According to Mr. Mavis
The thing that is clearly a force in digital are the game devices. I think when we see the Wii come into the market with [...]

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