Do We Need a Three Screens Rating System? The Obama Inauguration Ratings
Some articles point out that 10.2 million people watched the inauguration on just two content delivery networks (so the total is probably far more). Others point out that 37.8 million people watched on TV and then go on to say it was fewer than the Reagan inauguration in 1981. But I’m very surprised that so few report the total number of people who watched the inauguration which would make it the most watched one ever.
It shows that the measurement systems and mentality are still behind the reality. The reality is that people watch on the screen they choose (some probably watched on their phones as well). But the system report the results, and compare records, by screen which does not give the whole story. The whole story is that Obama broke records for viewers overall. Now we just need a measurement system to match up to the reality.
