Four Screens Media

OK, maybe not the whole state but it’s interesting to see what the NJ Start-Ledger is doing to fill the newspaper.  It’s the first edition without any AP stories.

At the same time, Politico announced they will give stories to papers for free and share ad revenue - and Political and Addify will share the ads.  In other words, they are taking the Web video model to print.  Creating content, integrating in advertisements, and then pushing that content out as much as possible to increase viewership of the content and ads.  I’ve always favored Web video as it carries brand messages and advertisements wherever it goes.  But, as Politico is showing, text content can do the same thing.  

Read more at http://www.buzzmachine.com/2008/09/10/the-start-of-reverse-syndication-and-end-of-the-ap/