Archives

PlayOn puts Web TV back on the TV

September 29, 2008 in Connected TV, Innovation & Technology, Product & Service Reviews

What do people really want?  Not TV on the Web, but TV on demand.  The Web is just the only place to get it.  Sure, Hulu’s grown in popularity.  But ask the average person why they watch it so much versus television and you’ll likely get the answer “because I can only find that content [...]

Read More ...

Reverse Syndication – New Jersey Innovates

September 11, 2008 in Advertising, Distribution, Marketing, PR and Social Media

OK, maybe not the whole state but it’s interesting to see what the NJ Start-Ledger is doing to fill the newspaper.  It’s the first edition without any AP stories.
At the same time, Politico announced they will give stories to papers for free and share ad revenue – and Political and Addify will share the ads.  [...]

Read More ...