PlayOn puts Web TV back on the TV
September 29, 2008
What do people really want? Not TV on the Web, but TV on demand. The Web is just the only place to get it. Sure, Hulu’s grown in popularity. But ask the average person why they watch it so much versus television and you’ll likely get the answer “because I can only find that content on demand on Hulu.”
One day it’s quite likely you’ll hook a set top box to your TV (or just plug the cable card in) and be able to watch a Hulu-like ranges of shows on demand (with similar advertising). That day can now be tested with PlayOn.
Reverse Syndication - New Jersey Innovates
September 11, 2008
OK, maybe not the whole state but it’s interesting to see what the NJ Start-Ledger is doing to fill the newspaper. It’s the first edition without any AP stories.
At the same time, Politico announced they will give stories to papers for free and share ad revenue - and Political and Addify will share the ads. In other words, they are taking the Web video model to print. Creating content, integrating in advertisements, and then pushing that content out as much as possible to increase viewership of the content and ads. I’ve always favored Web video as it carries brand messages and advertisements wherever it goes. But, as Politico is showing, text content can do the same thing.
Read more at http://www.buzzmachine.com/2008/09/10/the-start-of-reverse-syndication-and-end-of-the-ap/
