Start a conversation about targeting teens with marketing and PR programs and the conversation inevitably turns to how to reach them online. It makes sense as teens are probably the most progressive in their online usage. But it can also lead to missed opportunities as teens, like all human beings, like to interact offline as [...]
For years we’ve seen adults playing video games. However, from a marketing perspective, using video games still seem the be the domain of young ‘uns.
The latest Entertainment Software Association survey (read it here) found the following:
Dailymotion just posted new game trailers from E3 at http://www.dailymotion.com/Gametrailers. Even if you don’t like video games, the quality is amazing. If you’re a fan of CG animated movies, you’ll see how the line between movie entertainment and video games grows thinner every day.
Here’s what they have so far:
Lord of the Rings: Conquest – E3 [...]
This week’s announcement that XBox would stream movies from Netflix was a significant step in Microsoft’s bid to own the digital living subscription and, potentially, marketing dollars. In the Netflix deal, Microsoft got more than a movie partner, they got a brand. For consumers that have trouble seeing the XBox as a movie box, the [...]
For bloggers and other online media publishers wanting to photos without worrying about royalties, PicApp has been a great tool with an ad supported photo bank.
Now Picapp has announced a partnership with Splash News to deliver celebrity photos. Given the numerous personal and professional (but without photo budget) blogs out there devoted to celebrity [...]
Google dominates search on the PC screen, is making a play to dominate no the mobile screen but so far has shown little momentum on the screen that delivers, and will probably continue to deliver, big advertising revenue – the television screen.
Why?
Ads still look best on television and they will become as interactive as online [...]
We received our beta invitation to the Google Ad Planner and quickly gave it a test run. Our first impression? Intuitive, fast and easy. Once again, Google shows that while they are an engineering and advertising driven company, they know how to design and interface that keeps us productive (not frustrated). That leads to a [...]
We’ve been testing Compete.com’s new pro search analytics. Among the more interesting functions is the ability to see the top search words for behavioral interests. We took a look at family interest and were surprised at the results. While they may not represent all family interests, as the topics lean toward online activities for children, [...]
A strong basic understanding of SEO is an increasingly important skill set for communications professionals. Whether marketing material or an article, writing something that is properly optimized for search engines is critical to having the right audience find the content. Here is a list of suggested pages and web sections to read from seomoz.org:
http://www.seomoz.org/article/beginners-guide-to-search-engine-optimization
http://www.seomoz.org/blog/my-personal-opinion-90-of-the-rankings-equation-lies-in-these-4-factors
http://www.seomoz.org/article/search-ranking-factors
Here are [...]
Imagine there was a way to know what people are thinking while they’re looking at online media like pictures and videos. Think about how useful that information could be for data mining, or even for creating highly-targeted advertising campaigns. While a tool with that kind of power may be difficult to conceive of, Entertainment Media [...]
