Sony PS3 to deliver video…get ready to create your own channel

June 27, 2008

Sony has confirmed that the Playstation 3 will deliver downloaded movies and TV. This is probably no surprise to PS3 owners who have had an empty video store sitting on their consoles. But while everyone can assume the best (DVDs die) or worst (the store stays limited to Sony movies), the implication of this store may be much broader. If users do start seeing the store as a video download machine, then the PS3 Web browser may be the next stop for streaming videos.

Why? Because the browser if perfectly capable showing streaming video and people more and more see the Web in general as video platform.

For this to happen we need to see three basic things:

Consumers see the Playstation 3 as an online video device (the video store may address that with a successful launch)
Video providers create Web pages designed to be viewed and controlled through a TV screen hooked up to the PS3 (think of a media center web page design with links to high quality embedded flash video).
Theses web page based video channels are marketed to the PS3 community which now sees the device as an online video device

A lot has to happen for this to succeed. However, the fact that Playstation has both the ability and flexibility to deliver a variety of video (beyond the store) means there’s a lot of potential waiting to be addressed.

Read more on Sony confirming the video downloads at:
http://blog.wired.com/games/2008/06/sony-confirms-v.html

Written by analyst · Filed Under Console Video, Distribution, Featured
Tagged: playstation3, ps3, sony, video