To start, if you work anywhere in the corporate world and have not yet gone shopping at Despair Inc., please do so now. They just expanded their video series and anyone interested in seeing how video can drive a brand should both shop at Despair.com to understand the business, then http://despair.com/spin.html to see how they [...]
Comscore released data that should make packaged goods public relations teams and marketing teams work a little more closely on Web strategy. What did Comscore find? That people were doing online searches and going to web sites for product information. The study found a majority of U.S. consumers visited at [...]
Yes. As the social media industry looks for more and better ad rates, the mobile web may be the next target. There is one key reason that got me thinking about the potential impact on advertising and why it may actually work for consumers -the action oriented context of mobile social networking.
Web video is accelerating the shift away from pushing people to branded online destinations is over. With Web video, the era of distributed branded material may have truly arrived as we focus more on driving branded content like Web video to existing online communities.
