Online Ad Feedback – it’s about time
Facebook announced ad feedback and it’s a long overdue tool. While no one should expect users to sit around and rate ads all day, it may at least help weed out the best and the worst. The best both drive sales and can make ad space more valuable when targeting is improved. The worst can cheapen space and annoy, if not scare away, users. The middle will probably go on being ignored (or, if Facebook releases data, learn from the best and improve performance).
We’re curious to give this a test run as it could take ad targeting into a whole new interactive space. For example, what if the data could be made public by advertisers that want to use this function as a vote driving mechanism within the site. For example, an issue campaign could be centered around voting for the ad as a way of voting for the issue. There’s also the possibility of testing creative by putting ad variations that also encourage voting.
There are a lot of possibilities but, as always, the key will be in the executive. Facebook has long had interested targeting ideas. Even before Beacon we had tried out campus, political, gender and other demographic targeting. The problem has been in the execution.
