Sony has confirmed that the Playstation 3 will deliver downloaded movies and TV. This is probably no surprise to PS3 owners who have had an empty video store sitting on their consoles. But while everyone can assume the best (DVDs die) or worst (the store stays limited to Sony movies), the implication of this store [...]
I’m not sure why I don’t hear more about Skype extras (plug-ins). For people that work with others via phone and computer, it’s full of tools for communications and media collaboration.
I’ve been testing out a few plug-ins that cover both these categories that enable me to use Skype as an application portal to manage communications, [...]
Zoho Show, part of the Zoho suite of web applications, has updated its tool set for Web collaboration and presentations. There are several key new features for professionals using it to market in digital media format.
Export to PPT, PPS, PDF, ODP
Picasa Integration – Like many, I use Picasa to store photos from work. [...]
Verizon announced they will offer Loopt social mapping to their wireless subscribers. Loopt’s location based service lets people share their location using mobile maps, tag content (such as photos) with location information and send information to blogs and other online properties. As we are seeing with other serivces, Loopt has privacy features to allow users [...]
Forrester Research’s Jame McQuivey published a report confirming the video pie continues to grow with consumers going from 4 to 5 hours per day of video consumption. How can we possibly have more time to watch video? Simple, says McQuivey, OmniVideo.
We’re big fans of combining online and offline marketing tools to truly engage consumers. So Hippost got our attention with the idea of putting ads on real post cards you send to friends. It’s a great idea for delivering marketing messages to an engaged consumer but with several core challenges.
Ipsos Insight came out with some data showing shifting habits in where people watch video. There’s no shock here in terms of TV having less of the video pie and other platforms growing. Nevertheless, even TV may win in the end as Web video gets delivered to the television. There are a few important things [...]
IDC reported a few weeks ago on the growth of web ads. Just another day. But then MediaPosts Center for Media Research headlines it as “Web #2 Ad Medium in Five Years” comparing the Web, as IDC did, to TV and newspapers. Only direct marketing would stay ahead of Web advertising. But this is a [...]
Facebook announced ad feedback and it’s a long overdue tool. While no one should expect users to sit around and rate ads all day, it may at least help weed out the best and the worst. The best both drive sales and can make ad space more valuable when targeting is improved. The worst can [...]
When Sony announced the first original video series for the Playstation 3, the first reaction from a lot of people was “what the….” Why would anyone pay a few dollars per episode for what is essentially a video that markets Playstation 3 content? Yes, it takes you behind the scenes. But is that worth money? [...]
