WebVideoReport on Advertising Rates for Online Video

January 27, 2008

WebVideoReport has a very good report on video ad rates being charged by various types of web sites (from trades to entertainment to local news). You can see the article here.

The structures range from flat fee sponsorships to specific CPMs which range from $15 to $100. While the latter part of the range is high and specific to some Hearst-Argyle properties, it does show that this is a market with strong revenue potential.

In addition, as I’ve pointed out in the past, it’s also a market where you can make money by placing your video on other sites instead of having to maintain your own. More money, more distribution flexibility, early opportunity. What’s not to love.

Below I’ve started a grid of the sites pointed out by WebVideoReport that are reporting their ad rate numbers. It’s a quick view at the range of CPM for in-video ads (I took out banner ads - I’m interested in what people look at in the video). If you have any to add, please do email me at cohen AT fortexgroup.com with the site and numbers (or URL to rate card). If you would like to enter directly, please e-mail the request and if appropriate I’d be happy to share the database.

Written by Ephraim Cohen · Filed Under Advertising
Tagged: advertising, rates, video, web