WebVideoReport has a very good report on video ad rates being charged by various types of web sites (from trades to entertainment to local news). You can see the article here.
The structures range from flat fee sponsorships to specific CPMs which range from $15 to $100. While the latter part of the range is high [...]
Strategic communications programs are best executed using a variety of tools that allow for specific targeting in terms of editorial, context and audience. However, this is still a huge challenge when trying to communicate key messages via television advertising. TV ads can still be too broad as compared to other communications tools (e.g., search engines, [...]
Strategic communications programs are best executed using a variety of tools that allow for specific targeting in terms of editorial, context and audience.   However, this is still a huge challenge when trying to communicate key messages via television advertising. TV ads can still be too broad as compared to other communications tools (e.g., search engines, [...]
I drew this chart up for a company wanting to better understand the different types of video and community sites for building video viewer communities. I thought this be of use if you need to explain (or better understand) how there are not just video sharing sites, but multiple categories of community sites where companies [...]
As I sit here and analyze a client’s video content on third party entertainment sites, it seems that web video is accelerating the shift away from pushing people to branded online destinations is over. With Web video, the era of distributed branded material may have truly arrived as we focus more on driving branded content [...]
