Featured

With Netflix Deal, XBox Prepares to Own Your TV

This week’s announcement that XBox would stream movies from Netflix was a significant step in Microsoft’s bid to own the digital living subscription and, potentially, marketing dollars.  In the Netflix deal, Microsoft got more than a movie partner, they got a brand.  For consumers that have trouble seeing the XBox as a movie box, the Netflix association should help quite a bit.

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Public Relations

Should Marketing or PR Run SEO?

Comscore released data that should make packaged goods public relations teams and marketing teams work a little more closely on Web strategy. What did Comscore find? That people were doing online searches and going to web sites for product information. The study found a majority of U.S. consumers visited at least one package-goods web site during the three months ended in April, with search driving a substantial proportion of those visits. Shocking? Not really. But you wouldn’t know it from most Web search engine marketing and PR strategies. Read more »

Marketing

The Video Pie will Grow 25% by 2013

Forrester Research’s Jame McQuivey published a report confirming the video pie continues to grow with consumers going from 4 to 5 hours per day of video consumption.   How can we possibly have more time to watch video?  Simple, says McQuivey, OmniVideo.

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Advertising

Picapps offers celebrity photos - will this help the ad-supported model take off?

For bloggers and other online media publishers wanting to photos without worrying about royalties, PicApp  has been a great tool with an ad supported photo bank. 

Now Picapp has announced a partnership with Splash News to deliver celebrity photos.  Given the numerous personal and professional (but without photo budget) blogs out there devoted to celebrity news, it’s a sizable market.  Two sites already noted for using the images are B5’s Lohan Group blog and Gossip Girl. 

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